top of page

SMIRNOFF

I was approached by the duo of photographers, Les Garçons to create a series of photographs and videos for Smirnoff, featuring a number of vodka-based cocktails. For both photo and video, they asked us to recreate the kind of light that you might see at brunch, or in the afternoon or early evening. Smirnoff was very interested in creating narrative images, and we were thrilled to have the chance to go deeply into developing the characters, places and situations for these shots. Every image evolved out of the drink itself – the colour, flavour profile and personality of the drink inspired all of our creative and narrative choices. It was a production marathon, but we had a dream team and shot some of our best work to date.

Screen Shot 2022-07-02 at 10.31.11 AM.png
Screen Shot 2022-07-02 at 10.32.32 AM.png
Screen Shot 2022-07-02 at 10.32.52 AM.png
CASE_STUDY_LES_GARCONS__02.jpeg
CASE_STUDY_LES_GARCONS__08.jpeg
CASE_STUDY_LES_GARCONS__06.jpeg
Screen Shot 2022-07-02 at 10.20.20 AM.png
Screen Shot 2022-07-02 at 10.30.50 AM.png
Screen Shot 2022-07-02 at 10.29.57 AM.png
CASE_STUDY_LES_GARCONS__09.jpeg
CASE_STUDY_LES_GARCONS__07.jpeg
CASE_STUDY_LES_GARCONS__03-1.jpeg
CASE_STUDY_LES_GARCONS__13.jpeg
CASE_STUDY_LES_GARCONS__10.jpeg
CASE_STUDY_LES_GARCONS__12.jpeg
CASE_STUDY_LES_GARCONS__04.jpeg
Screen Shot 2022-07-02 at 10.20.04 AM.png
Screen Shot 2022-07-02 at 10.19.55 AM.png
Screen Shot 2022-07-02 at 10.21.26 AM.png
CASE_STUDY_LES_GARCONS__01.jpeg
Screen Shot 2022-07-02 at 10.52.05 AM.png
Screen Shot 2022-07-02 at 10.41.40 AM.png
Screen Shot 2022-07-02 at 10.52.21 AM.png
CASE_STUDY_LES_GARCONS__15.jpeg

​

DIRECTORS : LES GARÇONS

PROPS STYLIST : ROXANNE CHAGNON

DOP : NIK MIRUS

WARDROBE STYLIST : JAY FOREST

FOOD &  DRINKS STYLIST : HEIDI BRONSTEIN (PHOTO) CAROL DUDAR ( VIDEO)

PRODUCTION : L’ÉLOI

bottom of page